We believe Nature got it right the first time. That is, nourishment, protection and health that come from a whole food complex– not from the synthetic vitamins, minerals and chemical herbal isolates you’ll find in most supplements. In fact, we hesitate to even categorize New Chapter products as food supplements. Rather, New Chapter is supplemental food, because it is food.
New Chapter supplements and herbs are whole-food complexes, not synthetic chemical isolates like most other supplements. The advantages of a whole-food complex vs. synthetic chemical isolates are significant:
Your body accepts New Chapter’s whole food vitamins, minerals and herbs easily and absorbs them readily.
New Chapter’s whole food complex vitamins and minerals are rich with naturally occurring phytonutrients that deliver the full spectrum of nature’s benefits. New Chapter’s whole food complex vitamins and minerals work in harmony with your body’s natural chemistries – not on your body, like synthetic chemical isolates.
Because our vitamins and minerals are delivered as a recognized food, your body understands what to do with them; a natural life process perfected over thousands of generations. Chemical isolates force their way in, and attempt to “tell” your body what do with them.
To us, it’s a simple whole truth: we prefer the real thing to a synthetic version of the real thing.
